Brand

Sargalay Brand Guidelines

Assets and rules for representing Sargalay consistently. Please follow these guidelines when using our brand in any context.

Name

Sargalay

Named after the Burmese word for Sparrow. The standard Burmese spelling is စာကလေး, but the brand uses the phonetic spelling စာဂလေး — romanised as Sargalay.

MeaningSparrow

Standard Burmeseစာကလေး

Brand spelling (Burmese)စာဂလေး — phonetic, intentional

Brand spelling (Roman)Sargalay

PronouncedSar · ga · lay

Sargalay · စာဂလေး

✕sargalay · SARGALAY · Sargalay AI · SargaLay

Logo

Monochromatic mark

The logo is a stylised sparrow feather — teardrop silhouette, slightly asymmetric. Always black on light backgrounds, white on dark. Never in colour.

Logo — Dark

Logo — SVG

Logo — White

App Icon

Usage Rules

DoDon't

Use black logo on light backgrounds

✕Colour the logo in amber or any other colour

Use white logo on dark backgrounds

✕Stretch or distort the logo

Maintain clear space of 1× logo height on all sides

✕Add drop shadows, outlines, or effects

Scale proportionally

✕Use below 24px height

Colour

Palette

Primary is a warm sparrow-brown — earthy, muted, not a bright orange. Used in UI accents only. Never applied to the logo or wordmark.

Click to copy

Primary (Light)

oklch(0.52 0.10 65)

Click to copy

Primary (Dark)

oklch(0.75 0.10 65)

Click to copy

Background Light

oklch(1 0 0)

Click to copy

Background Dark

oklch(0.10 0 0)

Click to copy

Foreground Light

oklch(0.145 0 0)

Click to copy

Foreground Dark

oklch(0.91 0 0)

Typography

Typefaces

Headings & UI

Outfit

Aa Bb Cc 0123

Google Fonts

Code & Mono

Noto

sk-abc123 · pts · px

Google Fonts

Base font: 11pt (~14.67px) — rem values are relative to this scale

Sargalay

—--font-size-display700Hero headline

Sargalay

<h1>--font-size-h1700Page title

Sargalay

<h2>--font-size-h2700Section title

Sargalay

<h3>--font-size-h3600Card title

Sargalay

<p>--font-size-body400Default text

Sargalay

<small>--font-size-small400Supporting text

Sargalay

<span>--font-size-mono-label400Uppercase labels

Voice & Tone

How we speak

Knowledgeable friend, not a corporation. Developer-first, Myanmar-aware, honest.

Direct

Pay in MMK. No USD card needed.

✕We facilitate MMK-denominated transactions for our valued customers.

Developer-first

Change base_url to api.sargalay.com/v1

✕Our platform seamlessly integrates with your existing workflow.

Local

Top up with KBZPay, WavePay, or any MMQR wallet

✕Supported by mobile banking providers.

Honest

1,200 pts minimum top-up. Pay only for what you use.

✕Affordable AI for everyone!

Assets

CDN Links

All assets are served from sargalay.com via Vercel's CDN.

logo.svg

logo.png

logo-white.png

favicon.svg

favicon-light.svg

favicon-dark.svg

app-icon-1024.png

Last updated: 2026-06-04

Command Palette

Sargalay Brand Guidelines

Sargalay

Monochromatic mark

Palette

Typefaces

How we speak

CDN Links